Marketing Executive (m/f/x)

Beckhoff offers advanced automation systems based on PC-based control technology. The product range primarily covers industrial PCs, fieldbus components, drive technology, automation software, control cabinet-free automation, and hardware for machine vision. Components and system solutions from Beckhoff are used in a wide range of sectors and applications worldwide.

Beckhoff’s main divisions such as development, production, administration, sales, marketing, support, and service, are housed at Beckhoff’s headquarters in Verl, Germany. Beckhoff has 41 subsidiaries and branch offices and is a rapidly growing presence on the international market. Through global cooperation with partners, Beckhoff is present in over 75 countries. We are currently expanding in Malaysia and are looking for candidates who seek a rewarding career and are looking to take on challenges to join our team here.

• support the Marketing Specialist in all marketing activities
• Collaborate with the product specialist team; establishing annual goals, evaluating performance, motivating, and growing team
• assist in local marketing campaigns, social media accounts, and the company website to increase visibility
• collaborate with the sales team to ensure alignment of marketing campaigns with sales goals
• assist in planning and executing marketing events like trade shows, roadshows and product launches to drive brand awareness and engagement
• attending and presenting to targeted clients to gather market information to updat Beckhoff Malaysia marketing strategy
• analyse market segment and technological trends to develop marketing strategies to maximize instrument growth
• conduct competitive market research; provide competitive analysis and develop strategies to counter and neutralize competition
• strategize, lead and drive key growth initiatives for new products, market penetration and competitive displacement to meet agreed sales targets/goals
• understand ongoing order intake trends by industry category and product type to support strategic planning and broader product distribution
• develop strategic marketing messaging to accelerate adoption of Beckhoff products
• develop and distribute product marketing announcements related to new release, quality, EOL, obsolescence and success stories
• assist and manage the marketing activities in year-to-year basis for both physical events and digital marketing campaigns
• involvement in year-end budgeting for yearly marketing planning and strategies
• involvement in the promotion of Beckhoff new products through marketing tools such as brochures, exhibits, and locally made demos
• liaise with Beckhoff Germany MarCom Department on new marketing tools or initiatives

• degree or Diploma in Marketing, Business, or a related field
• 0 - 3 years of marketing or industrial automation experience
• fresh graduates are encouraged to apply
• knowledge of the Malaysian automation market, especially in PLC and HMI is an added advantage
• creative, detail-oriented, and self-motivated, with a passion for technology and automation
• strong skills in digital marketing tools, content creation, design software, integrated marketing campaigns, brand engagement, and event planning
• excellent organizational, communication, and document management skills
• strong ability to collaborate with cross-functional teams and external vendors